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A good marketing strategy is a good business strategy. From data-driven brand insights to cutting-edge digital marketing tools, the right marketing strategy can power up and sustain business development. Advance your strategic position in the global business landscape with a Master of Science in Strategic Marketing from University of the Cumberlands.

This program covers the essentials of strategic marketing, including data analytics, brand management, digital marketing, customer relationship management, customer satisfaction to blend the tested fundamentals with the technology you need to keep pace with global-scale business. It will prepare you to drive better decisions through better data insights, and harness the power of emerging technologies and innovations.

Choose from a Strategic Marketing & Research Capstone or Applied Learning Practicum to connect your learning to your real-world approach.

By pursuing this 31-credit-hour, graduate-level degree, you’re set to gain higher-level expertise for advanced roles in:

• Marketing Analytics
• Marketing Management
• Advertising Management

Want to see how far a high-level approach to marketing strategy can take your organization and your career? Consider University of the Cumberlands. Our program is designed for those ready to get an edge in strategic positioning on the global business stage. Get started today by filling out the form on this page.